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Consumer Behavior by Wayne D Hoyer & Deborah J MacInnis 5th Edition pdf

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  Book Title: Consumer Behavior
  Book Author: Wayne D. Hoyer, Deborah J.
MacInnis
  Hardcover: 673 Pages
  Publisher: Cengage Learning; 5th edition (December 23, 2008)
 
Language: English
  ISBN-13: 978-0-547-07992-9
  ISBN-10: 0-547-07992-3
  Size: 20.2 MB
  Version:
pdf
  
  Book Description
  Ideal for marketing, psychology, or social sciences
courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a
highly practical focus on real-world applications for today's business environment. The new edition of this popular,
pioneering text incorporates the latest cutting-edge research and current business practices, including extensive
coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public
policy and ethical issues—both extremely timely topics in today's corporate climate. With even more real-world
examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a
thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to
master the skills they need to succeed. 
  
  Meet the Author
  Wayne D. Hoyer
holds the James L. Bayless/William S. Farish Fund Chair for Free Enterprise and is Chairman of the Department of
Marketing. He received his Ph.D., M.S., and B.S. from Purdue University. His major area of study is consumer psychology
and his research interests include consumer information processing and decision making, customer relationship management
and new product development, and advertising information processing (including miscomprehension, humor, and brand
personality). Dr. Hoyer has published over 100 articles in academic journals such as the Journal of Consumer Research,
Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing,
and other marketing and psychology forums. His 1998 article on assortment perceptions (with Susan Broniarczyk and Leigh
McAlister) won the 2003 O'Dell Award from the American Marketing Association.
  
  Deborah J.
MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration at the University of
Southern California. She received her Ph.D. in marketing from the University of Pittsburgh in 1986 and holds a B.S.
degree in psychology from Smith College. Dr. MacInnis has published papers in various journals; is a member of the
editorial review boards of the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and
Journal of Market Focused Management; and serves as a reviewer for the Journal of Advertising and the Journal of
Consumer Psychology. She is a past recipient of the Alpha Kappa Psi award, an honor awarded to the best paper published
in the Journal of Marketing. She has also worked as a consultant to several major advertisers and advertising agencies,
and she is currently President of the Association for Consumer Research.
  
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